Posts Tagged ‘blogging’

Social Media, Web 2.0 and Internet Stats

Tuesday, July 14th, 2009

I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.

As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally.

Sometimes it is easy to lose sight of just how staggering the numbers are of people collaborating, researching, and interacting on the web.

Google search stats:

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source)

2,000,000,000 (two billion) – very rough number of Google searches daily (source)

$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source)

24,400 – number of people employed by Google (December, 2008)

68,000,000 – the average number of times people Googled the word Google each month for the last year (source: keyword tool)

$39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source: keyword tool)

1,430,000 - the number of Google results for “Robert Scoble”

136,000 - the number of Google results for “Admiral Ackbar”

Wikipedia stats

2,695,205 - the number of articles in English on Wikipedia

684,000,000 – the number of visitors to Wikipedia in the last year

75,000 - the number of active contributors to Wikipedia

10,000,000 – the number of total articles in Wikipedia in all languages

260 – the number of languages articles have been written in on Wikipedia

(source)

YouTube stats

70,000,000 – number of total videos on YouTube (March 2008)

200,000 – number of video publishers on YouTube (March 2008)

100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 – number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds – average length of video

412.3 years – length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours – amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 – YouTube’s estimated bandwidth costs per day

(sources here, here and here)

Blogosphere stats

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)

77% - percentage of active Internet users who read blogs

55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)

81 - number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

source

Twitter stats

1,111,991,000 – number of Tweets to date (see an up to the minute count here)

3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)

165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active

86,078 – number of followers of the most active Twitter user (@kevinrose)

63% – percentage of Twitter users that are male (from Time)

Facebook stats

200,000,000 – number of active users

100,000,000 - number of users who log on to Facebook at least once each day

170 - number of countries/territories that use Facebook

35 - number of different languages used on Facebook

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

100 – number of friends the average user has

700,000,000 – number of photos added to Facebook monthly

52,000 – number of applications currently available on Facebook

140 - number of new applications added per day

source

Digg stats

236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey)

56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users

124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here)

612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here)

36,925 – number of Diggs the most popular story in the last 365 days has received (see story here)

Xbox just might be cool now

Wednesday, June 24th, 2009

I’m a huge Wii fan. Never owned an Xbox… never cared to. But their new product announcement just might be the coolest thing I’ve ever seen - and launching the way we live, play and work - in to lightspeed.

Now, the video is pretty darn cool, but how it actually works might be totally different. And I have to admit - it’s just slightly creepy. But still cool. Did I mention that?

Nonetheless, this viral video is at the top of the AdAge charts for the week of June 8, 2009.

You can view more on Project Natal from XBOX’s website.

NEW YORK (AdAge.com) — This week’s No. 1 spot belongs to XBox’s Project Natal video, whose 1,090% growth over last week is a record for the chart.

What drove the increased views? First of all, the body- and facial-recognition technology, which lets you control a video game without a controller, is pretty compelling — so it’s not surprising the demo has been worth its share of pass-along. But Project Natal also got an enthusiastic endorsement from Jimmy Fallon when he featured it on his show June 10. Mr. Fallon, “The Office’s” John Krasinski and “True Blood’s” Stephen Moyer played “Ricochet” and “Burnout Paradise.”

Meanwhile, the “Beer and Porn” video from Bud Light made its debut in the No. 6 spot. The video has been out since February but for some reason took off last week. Visible Measures, which tracks the video traffic for the chart, did a little investigating. Wrote Matt Cutler, VP-marketing and analytics: “We do not believe this ad ever saw TV air time and seems to have been quietly leaked back in February on the web. Subsequent copies were uploaded intermittently ever since, but the campaign appears to have taken off at the end of May when it was covered by Time magazine.”

More evidence that offline mentions can drive online views?

In second place, falling 50% of the views since the week before, is the new Carl’s Jr. Portabello Mushroom Burger. I still love this video though. Truly defines viral messaging!

Breaking in to the countdown, a new BudLight video at #6. Um, hysterical.

And super fun, at #7 and up 11%, the TMobile Dance. Think, Evolution of Dance, times 300.

Have I ever mentioned that I have the coolest job, ever? I love getting to share all the great things that are Social with you guys :) Thanks!

I’m a big fat secret-giver!

Wednesday, June 24th, 2009

I just had someone ask me today about linking an article on their blog that was written by someone else. There’s definitely a protocol for doing this, but it’s absolutely acceptable! In fact, I’m always flattered when I see that someone has linked to one of my articles. Part of having a successful blog is to share information from a variety of sources (I call this, doing your research) to provide different viewpoints on various topics.

I frequently link to other blogs’ articles and authors. These people are great, and I want to share the knowledge with as many other people as I can. So I wanted to first talk about how to appropriately post a blog written by someone else on their blog.

1. Start off with a little personal statement about why this blog is relevant, what you liked about it, or how you may know the author. Maybe why you’re choosing to use this blog, or share this bloggers ideas. Personal statements are a great way to let the reader know that you’re doing the research for them - not just being lazy and reposting something you found.

2. Make sure you ALWAYS credit the original author. You will always want to take the time to link the author’s name to their website or blog main page. Think of it as free advertising for them, and a Thank You for allowing you to share their ideas with your readers.

3. Link to the original article or research. I like to do this at the end. Something like “View the entire article here” (and link the article to the word “here”). If the author has a newsletter, forums, or anything that allows people to communicate with them, you can also post those links. (i.e. “Sign up for the newsletter here”)

4. Use Digg. It’s a great blogging resource tool to read and repost. If you’re not familiar with Digg, go check out their website.

I frequently find blogs to share and repost. So I also wanted to share some of my favorite blogs with you.

Sales Training: Jeff Shore’s Blog
Do It Yourself Marketing: Meredith Oliver’s Internet Hotline
*Consumer Engagement: Content to Commerce
Social Media Marketing: 10e20
Realtor Social Media: Real-Tech Guy
Social Media: Social Media Rockstar

Some Random non-work related funspots:

FailBlog
Awkward Family Photos

[b] Blog (The Becker: Photographer)
Funny Cats

*Content to Commerce is actually my favorite “fun” marketing blog! I would highly recommend you check them out. They’re incredibly knowledgeable about all things fun in social media - like iPhone apps, commercials, viral videos and more!

Enjoy!