Posts Tagged ‘LinkedIn’

Social media tips - from me!

Tuesday, June 9th, 2009

I had the privilege of being interviewed by the uber-fantastic Meredith Oliver for her new DIY Internet Hotline website! This place is the bees-knees for anyone looking to jump into their own Marketing and just need a little help getting it going! Check out my interview below:


 Social Media Marketing Tips

Today I had the pleasure of interviewing Kristen Weaver,  a web marketing expert, on how she is using social media to market new homes in the Orlando, Florida market. Kristen has pioneered social media marketing at her company and is one of the most progressive social media marketers in the industry. She is also a professional photographer and all around marketing maven! Her blog is the  www.thenewhomesalesguru.com and it describes her journey as a first time homebuyer. Check out our video interview and enjoy learning what Kristen does and how she does it!

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The NHSG Unplugged

Thursday, May 7th, 2009

I just got done hosting a 2-hour roundtable on social networking for my office. We had a great turnout, although it was quite possibly the bribe of free pizza that drew the crowd!

I’m a big fan of sharing knowledge and I hope that everyone found it fun, informative and interesting. I have a big passion for learning and reading as much as I can about new trends, applications and inventions! I’m also a big technology and history buff - maybe more a “future” buff, if there is such a thing.

Some of the things we talked about were the history of computers and how far we’ve already come, where social networking fits in to the current marketing model, and how a viral video can launch an ordinary Joe in to an internet celebrity overnight.

We also talked about the best uses for LinkedIn, Facebook Manners, the Tweeting Coffeemaker and why Loopt is the coolest new thing, ever.

Come to think of it… I basically just hosted a roundtable about my blog. Well, at least they had the pizza.

I’m cooler than you are.

Thursday, April 16th, 2009

I would just like to add, as a side note to my recent post about YouTube and internet stardom, that Judson Laipply is now my friend on LinkedIn.

Suddenly, the world just became a whole lot smaller - and I’m feeling like the coolest person ever.

Why get LinkedIn?

Wednesday, April 15th, 2009

If you haven’t heard of LinkedIn yet, you should definitely sign up (and don’t forget to add me to your network!). If you are signed up for LinkedIn, are you aware of how powerful this website can be? In this entry, I want to talk about getting LinkedIn to work for you!

It's like connection Heaven.

It's like connection Heaven.

There’s honestly no point in signing up for a Social Networking site and then not contributing to it. It’s not just about adding friends - it’s about joining groups, contributing thoughts, commenting on discussions and …. NETWORKING!

Let’s say you know 4 people (yes, only 4). Now, what if those 4 people invited you to a party where they each knew 20 people? And each of those people brought a guest. Suddenly, you’re in the midst of 164 friends, friends of friends, and so on.

Would you just stand against the wall and twitter about the awesome buffet line? I sure hope not!

You need to communicate! Mingle, network, schmooze. Introduce yourself, make small talk, and join in on all the good gossip. Maybe you’ll find people with a lot in common, with the same goals and experiencing the same problems and challenges that you do.

This is the world of LinkedIn. There’s a lot to it, and it only takes a little while to get used to it. It’s sort of like the professional Facebook.

You start by filling out your profile - which is a mix of Facebook information and a resume. You can add a photo, change your status (what you’re working on) and giving a little summary about who you are. Add jobs and descriptions, education, awards and accolades and contact preferences.

It doesn't ALL have to be serious. My summary says: "I love cheese, sweet tea, fresh fruit and the beach. I'm addicted to reality tv."

It doesn't ALL have to be serious.

My favorite part of LinkedIn is the “Recommendation” section. You can request recommendations from people in your network (friends you’ve added). These are great additions to your profile. Who better to talk you up than people you’ve worked with! They’re great for job interviews and giving you some insight in to who you are as an employee.

My recommendation from Tina

My recommendation from Tina. I think she got confused when she said she managed me at Engle? But you get the idea.

Have you noticed the Job Search? LinkedIn members (many of whom are HR Directors) can post job openings on LinkedIn. Why is this better than Careerbuilder or Monster? Well, think about this: for every person that applies, the HR Director has a direct connection to that person’s profile where they can see beyond the resume basics to get a hint at your personality and what other’s are saying about you. They might even see that they’re connected to you through a contact of a contact, or through a common group association. Now you’re first in line for an interview instead of Joe Schmo who applied online.

Job search - Lots of great tools on this page!

Job search - Lots of great tools on this page!

Which leads me to my next point - join Groups and participate in discussions, news and events. Find groups that share the same hobbies or associations. Most employers will set up their own Group so employees and affiliates can join and participate. For larger companies, this is a great way to get to know people in other departments, or other parts of the country. Our “Engle Homes” group that I started actually has connected me to my peers in Engle divisions across the country - many of whom I’ve never met but now share regular communication with. It’s all about bringing people together!

Group discussions. I'm a chatterbox apparently!

Group discussions. I'm a chatterbox apparently!

Participate in discussions by leaving comments!
Participate in discussions by leaving comments!

 So when it comes to Networking - you can’t just be a wallflower. Sometimes it takes a little while to feel comfortable doing new things, but LinkedIn is a great resource for business connections, without worrying about your best friend from high school posting those embarrassing pictures of you from Kindergarten.

I was the cutest Rudolph the Central St. Preschool had ever seen.

I was the cutest Rudolph the Central St. Preschool had ever seen.

Thanks for joining my discussion on LinkedIn! Feel free to leave some comments about how LinkedIn has worked for you and how you have benefitted from it.