Posts Tagged ‘marketing consulting’

Social Media, Web 2.0 and Internet Stats

Tuesday, July 14th, 2009

I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.

As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally.

Sometimes it is easy to lose sight of just how staggering the numbers are of people collaborating, researching, and interacting on the web.

Google search stats:

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source)

2,000,000,000 (two billion) – very rough number of Google searches daily (source)

$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source)

24,400 – number of people employed by Google (December, 2008)

68,000,000 – the average number of times people Googled the word Google each month for the last year (source: keyword tool)

$39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source: keyword tool)

1,430,000 - the number of Google results for “Robert Scoble”

136,000 - the number of Google results for “Admiral Ackbar”

Wikipedia stats

2,695,205 - the number of articles in English on Wikipedia

684,000,000 – the number of visitors to Wikipedia in the last year

75,000 - the number of active contributors to Wikipedia

10,000,000 – the number of total articles in Wikipedia in all languages

260 – the number of languages articles have been written in on Wikipedia

(source)

YouTube stats

70,000,000 – number of total videos on YouTube (March 2008)

200,000 – number of video publishers on YouTube (March 2008)

100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 – number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds – average length of video

412.3 years – length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours – amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 – YouTube’s estimated bandwidth costs per day

(sources here, here and here)

Blogosphere stats

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)

77% - percentage of active Internet users who read blogs

55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)

81 - number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

source

Twitter stats

1,111,991,000 – number of Tweets to date (see an up to the minute count here)

3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)

165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active

86,078 – number of followers of the most active Twitter user (@kevinrose)

63% – percentage of Twitter users that are male (from Time)

Facebook stats

200,000,000 – number of active users

100,000,000 - number of users who log on to Facebook at least once each day

170 - number of countries/territories that use Facebook

35 - number of different languages used on Facebook

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

100 – number of friends the average user has

700,000,000 – number of photos added to Facebook monthly

52,000 – number of applications currently available on Facebook

140 - number of new applications added per day

source

Digg stats

236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey)

56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users

124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here)

612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here)

36,925 – number of Diggs the most popular story in the last 365 days has received (see story here)

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Posted in Social Networking, The Right Site | 1 Comment »

Xbox just might be cool now

Wednesday, June 24th, 2009

I’m a huge Wii fan. Never owned an Xbox… never cared to. But their new product announcement just might be the coolest thing I’ve ever seen - and launching the way we live, play and work - in to lightspeed.

Now, the video is pretty darn cool, but how it actually works might be totally different. And I have to admit - it’s just slightly creepy. But still cool. Did I mention that?

Nonetheless, this viral video is at the top of the AdAge charts for the week of June 8, 2009.

You can view more on Project Natal from XBOX’s website.

by Abbey Klaassen
Published: June 18, 2009
(whole article here)

NEW YORK (AdAge.com) — This week’s No. 1 spot belongs to XBox’s Project Natal video, whose 1,090% growth over last week is a record for the chart.

What drove the increased views? First of all, the body- and facial-recognition technology, which lets you control a video game without a controller, is pretty compelling — so it’s not surprising the demo has been worth its share of pass-along. But Project Natal also got an enthusiastic endorsement from Jimmy Fallon when he featured it on his show June 10. Mr. Fallon, “The Office’s” John Krasinski and “True Blood’s” Stephen Moyer played “Ricochet” and “Burnout Paradise.”

Meanwhile, the “Beer and Porn” video from Bud Light made its debut in the No. 6 spot. The video has been out since February but for some reason took off last week. Visible Measures, which tracks the video traffic for the chart, did a little investigating. Wrote Matt Cutler, VP-marketing and analytics: “We do not believe this ad ever saw TV air time and seems to have been quietly leaked back in February on the web. Subsequent copies were uploaded intermittently ever since, but the campaign appears to have taken off at the end of May when it was covered by Time magazine.”

More evidence that offline mentions can drive online views?

In second place, falling 50% of the views since the week before, is the new Carl’s Jr. Portabello Mushroom Burger. I still love this video though. Truly defines viral messaging!

Breaking in to the countdown, a new BudLight video at #6. Um, hysterical.

And super fun, at #7 and up 11%, the TMobile Dance. Think, Evolution of Dance, times 300.

Have I ever mentioned that I have the coolest job, ever? I love getting to share all the great things that are Social with you guys :) Thanks!

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Posted in Social Networking | 1 Comment »

Bare Adequecy

Wednesday, June 24th, 2009

Jeff Shore gets it right again. Here’s a great new blog from his site, JeffShore.com. I love that he’s offering comments on his articles! So make sure you stop over to his site and share the love :)

Several years ago I read a book by Psychologist Mihaly Csikszentmihalyi entitled, Flow: The Psychology of Optimal Experience. I found it to be a fascinating work on the meeting place of productivity and happiness. A major premise of the book is that there are a whole lot of people who are productive but not happy, and vice versa.

One particular point the author made has stuck with me; to this day I think of it often. He stated that one aspect of finding the blend between success and happiness is a trait that he calls “Bare Adequacy”. Paraphrasing, this would suggest that I’m good at what I do, but not that good.

I’ve translated this concept into my own language as follows:

I’m good at what I do, and people appreciate that. But I am one step away from being irrelevant and tired to the people I work with, and so I must constantly push to renew, re-create, and re-invent. The strategies I teach must be fresh, and that is a constant challenge. I am adequate, but barely. I had best make sure I am striving to stay ahead of failure.

 

This concept applies to everyone, but let me speak in particular to the veterans out there. If you’ve lost the joy of a business you have always loved, it might stem from a lack of a sense of ‘bare adequacy’. It might mean that you have reached a plateau and you need to push yourself to entirely new levels.

Let’s look at it this way: you might be completely adequate for a strong market, but that would make you an incomplete sales professional. Perhaps you need to re-think your sense of adequacy for a tough market, where the buyer psychology changes dramatically, where macro-economic shifts effect every single transaction, and where the sale is made in the tiniest corners of the sales process.

Figure it out, and you’ll change the world!

Read the whole article here.

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Posted in Sales Training | 1 Comment »

Amazing mobile app lets you see the world ‘through online eyes’

Monday, June 22nd, 2009

Written on June 17, 2009 – 2:12 pm
Martin Bryant, Co-founder, Social Media Café Manchester

//

LayarWhile the tech blogosphere goes iPhone 3.0 crazy today, here’s a reminder that there’s a lot to be excited about elsewhere in the mobile world too.

Layar is a new ‘Augmented Reality Browser’ for Android phones. Forget everything you’re used to about searching the internet, Layar throws that all away. By holding your phone in front of you and looking through its camera lens you can actually see the world ‘through the eyes of the internet’.

Imagine you want to know which houses in your area are for sale – just hold up your phone and Layar will point out which ones around you are on the market and how much they are. Phoning the estate agent is just a touch of the screen away.

Created by Dutch firm Sprxmobile, Layar offers a range of different ‘layers’ of information that can be displayed. This could be really useful for all sorts of applications from tourist guides to browsing shop stock without having to bother going inside.

Layar is due to launch today in the Netherlands on the Android App Store. Releases in other countries, including the UK, USA and Germany are planned for later in the year. Sprxmobile will be working with commercial partners in each country to ensure plenty of local data is available on launch.

This video shows just how exciting Augmented Reality in mobile devices can be.

link to video

link to article

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Posted in Social Networking | 1 Comment »