Posts Tagged ‘YouTube’

Social Media, Web 2.0 and Internet Stats

Tuesday, July 14th, 2009

I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.

As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally.

Sometimes it is easy to lose sight of just how staggering the numbers are of people collaborating, researching, and interacting on the web.

Google search stats:

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source)

2,000,000,000 (two billion) – very rough number of Google searches daily (source)

$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source)

24,400 – number of people employed by Google (December, 2008)

68,000,000 – the average number of times people Googled the word Google each month for the last year (source: keyword tool)

$39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source: keyword tool)

1,430,000 - the number of Google results for “Robert Scoble”

136,000 - the number of Google results for “Admiral Ackbar”

Wikipedia stats

2,695,205 - the number of articles in English on Wikipedia

684,000,000 – the number of visitors to Wikipedia in the last year

75,000 - the number of active contributors to Wikipedia

10,000,000 – the number of total articles in Wikipedia in all languages

260 – the number of languages articles have been written in on Wikipedia

(source)

YouTube stats

70,000,000 – number of total videos on YouTube (March 2008)

200,000 – number of video publishers on YouTube (March 2008)

100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 – number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds – average length of video

412.3 years – length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours – amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 – YouTube’s estimated bandwidth costs per day

(sources here, here and here)

Blogosphere stats

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)

77% - percentage of active Internet users who read blogs

55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)

81 - number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

source

Twitter stats

1,111,991,000 – number of Tweets to date (see an up to the minute count here)

3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)

165,414 - number of followers of the most popular Twitter user (@BarackObama) – but he’s not active

86,078 – number of followers of the most active Twitter user (@kevinrose)

63% – percentage of Twitter users that are male (from Time)

Facebook stats

200,000,000 – number of active users

100,000,000 - number of users who log on to Facebook at least once each day

170 - number of countries/territories that use Facebook

35 - number of different languages used on Facebook

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

100 – number of friends the average user has

700,000,000 – number of photos added to Facebook monthly

52,000 – number of applications currently available on Facebook

140 - number of new applications added per day

source

Digg stats

236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey)

56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users

124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here)

612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here)

36,925 – number of Diggs the most popular story in the last 365 days has received (see story here)

Xbox just might be cool now

Wednesday, June 24th, 2009

I’m a huge Wii fan. Never owned an Xbox… never cared to. But their new product announcement just might be the coolest thing I’ve ever seen - and launching the way we live, play and work - in to lightspeed.

Now, the video is pretty darn cool, but how it actually works might be totally different. And I have to admit - it’s just slightly creepy. But still cool. Did I mention that?

Nonetheless, this viral video is at the top of the AdAge charts for the week of June 8, 2009.

You can view more on Project Natal from XBOX’s website.

NEW YORK (AdAge.com) — This week’s No. 1 spot belongs to XBox’s Project Natal video, whose 1,090% growth over last week is a record for the chart.

What drove the increased views? First of all, the body- and facial-recognition technology, which lets you control a video game without a controller, is pretty compelling — so it’s not surprising the demo has been worth its share of pass-along. But Project Natal also got an enthusiastic endorsement from Jimmy Fallon when he featured it on his show June 10. Mr. Fallon, “The Office’s” John Krasinski and “True Blood’s” Stephen Moyer played “Ricochet” and “Burnout Paradise.”

Meanwhile, the “Beer and Porn” video from Bud Light made its debut in the No. 6 spot. The video has been out since February but for some reason took off last week. Visible Measures, which tracks the video traffic for the chart, did a little investigating. Wrote Matt Cutler, VP-marketing and analytics: “We do not believe this ad ever saw TV air time and seems to have been quietly leaked back in February on the web. Subsequent copies were uploaded intermittently ever since, but the campaign appears to have taken off at the end of May when it was covered by Time magazine.”

More evidence that offline mentions can drive online views?

In second place, falling 50% of the views since the week before, is the new Carl’s Jr. Portabello Mushroom Burger. I still love this video though. Truly defines viral messaging!

Breaking in to the countdown, a new BudLight video at #6. Um, hysterical.

And super fun, at #7 and up 11%, the TMobile Dance. Think, Evolution of Dance, times 300.

Have I ever mentioned that I have the coolest job, ever? I love getting to share all the great things that are Social with you guys :) Thanks!

Social media tips - from me!

Tuesday, June 9th, 2009

I had the privilege of being interviewed by the uber-fantastic Meredith Oliver for her new DIY Internet Hotline website! This place is the bees-knees for anyone looking to jump into their own Marketing and just need a little help getting it going! Check out my interview below:


 Social Media Marketing Tips

Today I had the pleasure of interviewing Kristen Weaver,  a web marketing expert, on how she is using social media to market new homes in the Orlando, Florida market. Kristen has pioneered social media marketing at her company and is one of the most progressive social media marketers in the industry. She is also a professional photographer and all around marketing maven! Her blog is the  www.thenewhomesalesguru.com and it describes her journey as a first time homebuyer. Check out our video interview and enjoy learning what Kristen does and how she does it!

(more…)

I’m a huge celebrity

Tuesday, June 2nd, 2009

You may have heard of the commencement speech at Tulane University by Ellen, but have you seen it? Truly inspirational and funny - about how to measure success, knowing what you stand for, and finding out who you are.

One of the best lines:

“…I didn’t go to any college at all. Any college. And I’m not saying you wasted your time, or money, but look at me, I”m a huge celebrity.”

An expert’s guide to YouTube

Tuesday, May 26th, 2009

Article posted by Josh Lowensohn on CNET.com:

youtube-expert-logoIn the past, we’ve done Newbie’s Guides for certain services, but we wanted to switch things up and really dig into a product’s advanced features. Video-sharing site YouTube is the perfect service to start with because it’s massively popular and incredibly simple to use, but also has a few powerful features that are tucked away. This guide is to help you learn how to use some of these advanced features and to serve as a simple reference page. For the sake of simplicity, we’re only covering searching, viewing, and sharing. We’ve skipped uploading since it’s pretty straightforward and made simple with the service’s recently launched multifile uploader. We’re also not including any third-party downloading tools because that is against YouTube’s terms of use and is already an official first-party feature on some content.

(more…)

Dressed to Distract

Tuesday, May 26th, 2009

I’m a big fan of Jeff Shore and his sales training videos! Have you subscribed to his YouTube Channel yet? Here’s another great bit of advice on how to dress so you’re not distracting your customers.

The NHSG Unplugged

Thursday, May 7th, 2009

I just got done hosting a 2-hour roundtable on social networking for my office. We had a great turnout, although it was quite possibly the bribe of free pizza that drew the crowd!

I’m a big fan of sharing knowledge and I hope that everyone found it fun, informative and interesting. I have a big passion for learning and reading as much as I can about new trends, applications and inventions! I’m also a big technology and history buff - maybe more a “future” buff, if there is such a thing.

Some of the things we talked about were the history of computers and how far we’ve already come, where social networking fits in to the current marketing model, and how a viral video can launch an ordinary Joe in to an internet celebrity overnight.

We also talked about the best uses for LinkedIn, Facebook Manners, the Tweeting Coffeemaker and why Loopt is the coolest new thing, ever.

Come to think of it… I basically just hosted a roundtable about my blog. Well, at least they had the pizza.

I’m cooler than you are.

Thursday, April 16th, 2009

I would just like to add, as a side note to my recent post about YouTube and internet stardom, that Judson Laipply is now my friend on LinkedIn.

Suddenly, the world just became a whole lot smaller - and I’m feeling like the coolest person ever.

Reach 118 Million people… with dance?

Sunday, April 12th, 2009

Marketing professionals know the importance of social networking right now, but a lot of people still think social networking is just for the young.  I’m excited to address many of the misconceptions about web 2.0 sites and how it relates to marketing, but I’d like to start by specifically talking about YouTube and how online videos can be used to market, well, just about anything!

Viral videos are popping up all over the place. Most consumer products have special viral videos only marketed towards the online generation (it’s not really an age bracket or demographic, as much as it’s behavioral targeting). If you saw the recent Celebrity Apprentice, “All” challenged Donald Trump’s teams of celebrities (KOTU and ATHENA) to produce a Viral Video/ Online Commercial for their product. Although I really hated the KOTU team video, both videos captured the meaning of Viral video. In the end, neither won, but ATHENA’S video deserves another look for pure entertainment value…

Team ATHENA Video

Team ATHENA Video

And just because it’s so bad - here’s KOTU’s:

Team KOTU Video

Team KOTU Video

So what is a Viral video? From Wikipedia: “A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites. Viral videos are often humorous in nature.” YouTube is breeding ground for viral videos and some everyday ordinary people have become internet celebrities due to the wide-gained recognition from their internet video popularity.  Has anyone seen “Evolution of Dance“? This viral video has garnered nearly 118 million YouTube views and counting, making it the most viewed video in YouTube history and skyrocketing Judson Laipply (a motivational speaker, sales and marketing trainer, NBA half-time show entertainer… you name it) into internet stardom. But it didn’t stop there - Judson has since made appearances on everything from the Today Show to being featured in Rolling Stone magazine - and it all started on YouTube. His video also made way for a sequel… the “Evolution of Dance 2” which is at almost 5 million views since being uploaded to YouTube in Jan. 2009. If you haven’t seen his videos… you must. I could write an entire blog entry about him - maybe I will. :)

Judson Laipply and the Evolution of Dance

Judson Laipply and the Evolution of Dance

I’m the first to admit that I was the last one (it seemed) to jump on the YouTube bandwagon. I never owned a video camera, and I’m pretty camera shy myself (which is why I spend my spare time behind a camera as a photographer). But with our new strategies and budgets in this market, it became evident that I would have to start jumping out of my comfort zone and take hold of the phenomena that is YouTube.

Our new plan was to travel the state and video inventory homes and communities that were available and then mass-market them.  The approach to utilizing YouTube effectively is simple. Be funny. Quacky, nerdy, weird - it all works. So we went in as a little bit of a “Sonny and Cher” show… sidekicks….partners in crime. We had a slow start, but what seemed uncomfortable at first, got really funny in the end! We started video taping our travels across Alligator Alley, showing off our embarrassingly low-budget Cobalt rental car, and returning said-Colbalt to the airport. But it was the inventory and community videos in South West Florida that really got people talking!

Jeff sliding down a banister... and I'm not kidding!

Jeff sliding down a banister... and I'm not kidding!

View our Essign Inventory video here

You can subscribe to our YouTube channel here.

Here are some recommendations for being successful in viral videos and online video marketing:judson2

  1. Know your audience (a critical fault in the Celebrity Apprentice challenge)
  2. Don’t be afraid to stretch your limits and break some boundaries. Nothing is unusual in the world of viral videos!
  3. Make it amatuer. Professional videos belong on tv, not online.
  4. Get people talking. Activity breeds activity - so once word gets out about your video, it will keep spreading!

So moral of today’s lesson - even if you don’t think it’s for you, it’s time to start jumping on board, breaking out of your comfort zone, and becoming a Web 2.0 phenom!